Chiquita has launched a brand of bananas across Europe.

Hola Banana! will be distributed by Gebrs. Van Aarle from this week. The distributor said it met “the growing need” for quality bananas at a competitive pricepoint.

Bananas sold under the brand originate from Rainforest Alliance-certified farms in Costa Rica and Panama.

Frans Van Aarle, director of Gebrs. Van Aarle, said: “These bananas provide our customers with the tools to further optimise their assortment and thereby meet the changing demands of consumers. We see opportunities [beyond] retail, in hospitality or with market traders looking for bananas with a very competitive price / performance ratio. Hola Banana! Is ideal for use in canteens, nurseries and as school fruit.”

Mark Grim, key account manager for the wholesale channel within Chiquita’s Dutch business, added he was “confident” the brand met a need in the banana market. “By joining forces we guarantee to deliver a good product,” he added.

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