Colombian retailer Exito has struck a deal to buy 50 Super Inter stores in a move it said would “consolidate” its “leadership” position in the country’s grocery retail market.

Exito, in which France’s Casino holds a majority stake, will take control of 19 stores this year. The remaining 31 outlets are subject to a call option exercisable in 2015, the company revealed.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

Super Inter is an independent retailer located in two Colombian regions: Coffee in the centre of the country; and Cali in the south west.

“This operation will consolidate Exito’s leadership in Colombia, expanding its footprint in these two regions,” the company said.

Exito will continue to operate the outlets under the Super Inter banner, a Casino spokesperson confirmed. “The Super Inter brand will be maintained,” the spokesperson added.

Retaining the Super Inter brand is expected to accelerate Exito’s development in the discount format, complementing its discount chain Surtimax, the company added.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Super Inter generated sales of around US$450m in 2013. The deal is expected to be accretive to Exito’s earnings in the first year. It remains subject to Colombian antitrust approval.

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact