Finnish food group Raisio has joined forces with Colombia-based Cooperativa Colanta Limitada (Colanta) to launch a line of Benecol products in the country.
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The line, containing ‘plant stanol ester’, will be sold on the Colombian market under the brand name Colanta Benecol.
With the new partnership, Raisio said today (22 October) that it will continue its efforts to expand into new markets in South America, where the need for cholesterol-lowering functional foods is growing.
Colanta will be the first company to introduce Benecol products in Colombia, Raisio claimed.
“The launch in Colombia represents a significant expansion of Benecol products in South America and is an indication of Raisio’s ability to expand into new markets with major local partners. We are very pleased having Colanta as our new partner. We view South America as an interesting opportunity for Benecol products,” said Raisio’s CEO Matti Rihko.
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By GlobalDataProducts to be sold under the Colanta Benecol brand include yoghurt, fresh cheese, cream cheese and milk. They will have a major presence in grocery retailers around the country, Raisio added.
