Croatian confectioner Kras has said it considers the buyout price put forward by local meat processor Braca Pivac as too low.

It was revealed last month Braca Pivac, which already owns 30.7% of the confectionery firm, had launched a bid to buy the rest of the shares in the business and that HANFA, Croatia’s financial regulator, had approved the bid.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

But now, in a statement to the Zagreb Stock Exchange (ZSE), Kras has said the price Braca Pivac had offered does not meet its own valuation of the business.

Braca Pivac has tabled a bid worth HRK430 (US$64.05) per Kras share. The management of Kras believes Braca Pivac has not taken into account the fact that in certain instances during the three-month period preceding the buyout launch date, the confectioner was trading at HRK505. Moreover, in the period after Braca Pivac announced its takeover plans, the share price soared to HRK1,090, Kras told the ZSE.

Braca Pivac has said the price it is offering is above the average share price of HRK427 in the three-month period prior to 9 September when it became legally obliged to launch the bid.

Local trading group Kras-ESOP owns 18.45% of Kras while the remaining shares are in the hands of smaller investors.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Zagreb-based Kras, set up in 1911, has factories in the Croatian capital, in Osijek, another city in the country, and in Prijedor in Bosnia and Herzegovina. The company produces a range of chocolate, sugar confectionery and biscuit products.

Just Food Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Food Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving food industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now