Tesco has announced it will launch its Clubcard loyalty programme on 6 September in the Czech Republic.

The move will make the Czech Republic the eleventh market where Tesco has launched the scheme.

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According to local daily Dnes, the supermarket chain expects that the card will be taken up by approximately one million households in the first year.

Country marketing head Michal Stádler said all customer data will be processed in accordance with existing legislation.

In neighbouring Poland and Slovakia, the Clubcard was launched last autumn, and has 1.5m and 850,000 cardholders, respectively.

 

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