Danone adds protein shakes to US range - Just Food
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Danone adds protein shakes to US range

15 Jan 2015

Danone has launched a range of protein shakes in the US, the French group’s latest move to drive sales in the market through NPD.

The shakes are sold under the company’s yoghurt brand Light & Fit. They contain 12g of protein and 5g of fibre per 10 fl. oz bottle. Four flavours are available.

Danone said the shakes would help consumers who were on the go and who wanted to eat healthily.

“Light & Fit Protein Shakes not only offer key nutrients like protein and fibre but a delicious taste, helping you avoid some of those less healthy cravings,” Amanda Soled, associate health affairs manager at Dannon, Danone’s US arm, said.

Last week, Danone launched a yoghurt line, Oikos Triple Zero, in the US to target male consumers wanting protein-heavy snacks.

Click here for an in-depth analysis of the launch of Oikos Triple Zero.