US-based Darigold, the marketing and processing arm of the farmer-owned Northwest Dairy Association, has announced it is to expand the production of its Fit Milk product.
Darigold said it is responding to consumer demand, claiming Fit Milk, which has 75% more protein and 40% less sugar than traditional milk, has seen its sales double over the past six months. Using ultra-filtration, Fit is lactose-free and has no artificial additives.
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To support this growth, Darigold is to invest US$67m in its Boise, Idaho, facility this year.
Darigold is based in Seattle and Fit Milk was first launched in the Pacific Northwest market last year.
Duane Naluai, Darigold’s senior vice president who is behind the product, said: “Fit was inspired by our farmer owners’ desire to revitalise fluid milk. They, more than anyone, know Darigold must provide consumers with new and relevant types of milk that preserve the wholesome and nutritious foundation which makes milk great in the first place. The positive consumer response we have received gives us confidence that Fit is bringing consumers back to fluid dairy.”
Darigold said the investment in Boise will not only expand Fit but will also serve as a platform for re-launching other beverages.
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By GlobalDataThe investment will fund a major capacity expansion, as well as modern aseptic packaging to produce Fit as a shelf-stable product that can be shipped and stored without refrigeration.
