The Danish agriculture minister Mariann Fischer Boel has unveiled plans for a new barcoding system, which will enable consumers to trace every foodstuff in Europe to its farm of origin or slaughterhouse.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


Boel explained that while Denmark’s record on food safety policies was good, the general controls on meat products in the EU need updating.


The new barcode system would show up weak spots in the food chain quickly, and enable contaminated products to be swiftly traced.


The proposal will feature among several new policy suggestions to be debated in the EU over the next six months.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact