Danish food ingredients firm Danisco has developed a low-carbohydrate alternative to orange juice.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
The company said low carbohydrate diets, increasingly popular in the US, have contributed to consistently declining orange juice sales the past three years.
In response, Danisco has created an orange juice alternative using the company’s citrus flavours and ingredients. The product contains one-third less carbohydrates than regular orange juice but delivers the same nutrients and taste, Danisco said.
