Egypt’s Arabian Food Industries is spending EGP50m (US$3m) to install another new bakery line after entering the baked-goods category last year.
Giza-based Domty, as it is better known, expanded what was primarily a cheese-focused business last year and within months announced a $4m investment in its bakery capabilities. Its latest bakery line is expected to become operational in February and will be able to produce 270,000 pieces a day.
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Domty said in a statement it will fund the investment with a dollar-denominated medium-term bank loan and its own cash in Egyptian pounds. It has hired US-based AMF to install the new line, the same company it employed last year.
The baked goods and snacks market offers higher gross profit margins compared to cheese, Domty said in terms of its decision to expand the product line up. The company’s portfolio includes its namesake brand and those of Damo, Gebnety and Bravo, produced for local consumers and for export including to the Middle East, Europe, North America and Africa.
Domty said the new bakery line is the firm’s third for its Domty Sandwich brand and could be extended to make bread in the future.
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By GlobalData
