Direct-to-consumer baby-food business Little Spoon has secured its first physical-retail listings.
The US firm is selling more than 20 products at Target stores, as well as via the retailer’s online site.
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The products span seven food categories, including baby, dairy, frozen, produce, and snacks.
Little Spoon is also rolling out a new range of frozen products at Target.
Previously an online-only business, Little Spoon was launched in 2017 and says it has generated more than $150m in net revenue in that time.
According to research on behalf of Little Spoon, 80% of its customers already shop at Target – yet most parents still buy their kids’ food in-store, not online.
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By GlobalDataThe retail debut is a “natural next step” for a brand that is “built on trust, convenience, and community”, Little Spoon said in a statement.
Ben Lewis, co-founder and CEO for Little Spoon, said: “Little Spoon is built to serve the modern parent, not win a category. Every product, every format, every decision we’ve made has been shaped by listening to our customers and solving for their real needs around feeding their kids.
“Our launch at Target is a historic step toward bringing that same consumer-first approach to retail.”
He added: “This isn’t about putting a pouch on a shelf – it’s about reimagining the entire experience of feeding your child, in-store and beyond.
“We are so grateful for Target’s belief in our mission and are incredibly excited to partner with them to bring the future of kids’ food to millions more families.”
