Netherlands-based confectionery maker Royal Fassin has named former pet-food and dairy executive Jeroen van Esseveld as its new CEO.

Van Esseveld will start in the role on 1 September.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

The company and van Esseveld did not confirm who he was succeeding as chief executive when approached by Just Food.

“My main goal for the coming years is to further fuel the current growth and make sure Royal Fassin can make the next step in her level of maturity,” van Esseveld told Just Food in a short statement.

Before joining the confectioner, van Esseveld was the managing director of Belgium-based Group Depré’s petfood division from April 2020. He worked for FrieslandCampina for almost 15 years from 2003 to 2018 in various roles in sales, marketing, and general management. He also owns Trainspot, a company that develops and sells Microsoft Office training.

“Happy and proud, I would like to let you know that I will be stepping into a new challenge as of 1 September. After a number of very instructive years in the petfood industry – still underestimated by many in terms of complexity and substantive challenges – I am going back to human nutrition and in two weeks I will start as general director / CEO at Royal Fassin in ‘s-Heerenberg,” van Esseveld posted on LinkedIn.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Royal Fassin is headquartered in ‘s-heerenberg, in the Gelderland province of the Netherlands. The company specialises in fruit-gum sweets and liquorice.

It has two factories in the country and its website states it employs more than 400 staff. The group exports to more than 50 countries but its largest markets are the Netherlands, Belgium, the UK, France and the US.

The enterprise owns the brands Katja and Fascini,. It also produces private-label products.

Just Food Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Food Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving food industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now