Egyptian snack maker Bisco Misr has said cereal giant Kellogg is eyeing a majority stake in its business.

A statement issued by the biscuit maker on the Egyptian stock exchange yesterday, (31 August), said Kellogg is looking at acquiring at least 51% of shares in Bisco Misr.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

In June last year, Egyptian dairy group Juhayna Food Industries made a takeover bid for Bisco Misr, which the company rejected.

No-one at Kellogg was immediately available for comment when approached by just-food.