The environment committee of the European Parliament meets next week to discuss a draft law permitting the use of two additives that promise to help chewing gum retain its flavour longer.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

Aspartame-acesulfame salt and sucralose were approved by the executive Commission of the EU last summer once scientists gave them the all-clear as far as consumer health is concerned.

Sucralose, some 600 times sweeter than sugar, has already been approved in 40 countries outside the EU, including Australia, Japan and the US. It is commonly found in carbonated soft drinks, desserts and confectionery products, reports Reuters.

Marketed by Johnson & Johnson as Splenda in the US, sucralose is unusual in retaining its sweetness even at high temperatures.

Aspartame-acesulfame salt is a hybrid of two sweeteners that are already permitted, aspartame and acesulfame. According to its manufacturer, the salt retains the sweetness of the chewing gum for longer.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Should the two products get the go-ahead from the environment committee, it is expected that a full parliamentary session will address the bill within the next few months.

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact