The European Commission has set out its stall at the World Trade Organisation’s agricultural liberalisation talks, offering the US and other key trading partners the carrot of a 55% cut in “trade distorting domestic farm support” subsidies, if they reciprocate with similar reductions.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


The proposal will intensify these negotiations – held under the umbrella of the WTO’s Doha Development Round – with arguments doubtless focusing on what “trade distorting domestic” aid actually means.


Brussels has also offered to cut its import tariffs on agricultural goods by 36% and export subsidies by 45%, while offering duty and quota free access for exports from least developed countries.


 

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact