Food industry cooperatives have been encouraged by the European Commission to use the Internet as a way of improving communications with fellow producers and processors, distributors and customers. Speaking to the Praesidium of EU cooperative movement COGECA, information society commissioner Erkki Liikanen said: “Cooperatives have a major economic interest in linking members to their networks. Once comprehensive, it may show its full benefits. A broad network has capacity to produce unique information, and access to it becomes a real asset.” He said that the Commission was preparing a programme to encourage Internet use by food co-ops, with a policy document “Cooperatives in Enterprise Europe” being published this year.
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
By Keith Nuthall, just-food.com correspondent