The European Snacks Association, representing savoury snacks companies, agrees that it “has a role to play in the debate around nutrition and health and is actively engaging in this debate.”
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At this week’s meeting in Brussels ESA said it would offer “more complete on-pack information and a wider product choice through reformulation” in 2006 and “new guidelines on commercial communication.” But it stressed that “switching off advertising” was no solution to bringing about change in the market.
