The organic fruit market is one of the fastest growing in the Scandinavian organic food industry.
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Whilst some sectors in the Scandinavian organic food industry are approaching maturity, a new study by Organic Monitor shows that organic fresh fruit market continues to show robust growth. Market revenues have been increasing by over 40% per annum since 1997 to reach €40m (US$35.3m) in 2001.
The new research publication shows that the Danish market is the largest in the region. Organic fruit has been widely available to Danish consumers since the mid 1990s yet its market share remains very small, estimated at 1.5% of the fruit market in 2001.
The highest growth is being observed in Sweden and Finland. Consumer demand for organic fruit in Finland is increasing at a rapid rate with some Finnish supermarkets reporting sales increases of over 100% in 2001. Organic fruit has been introduced relatively late by Finnish retailers and the market is growing from a small base. In spite of high demand for organic foods in Finland, the number of organic farmers dropped from 5,225 to 4,915 in 2001.
Although Scandinavia has the highest percentage of organic farmland in Europe, almost no organic fruit is grown in the region. Unfavourable weather conditions and high standards for organic fruit production deter fruit growers from converting to organic agriculture. Most organic fruit is imported from Southern Europe with many tropical varieties originating from Latin America. The organic exotic category is projected to show the highest growth in the region as the supermarkets continue to broaden their organic fruit range.
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By GlobalDataTo read more about this report, which is available for purchase through just-food.com, click here.
