A bid for Safeway by US investment company Kohlberg Kravis Roberts (KKR) would be subject to approval by EU competition regulators rather than the UK’s office of fair trading, according to a report in a UK newspaper.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


This would put KKR at a disadvantage in the bidding battle for the UK supermarket chain because KKR would only be able to make a submission to the European Commission once it had made a formal, binding bid for Safeway rather than submit an indicative offer, the Independent reports.


KKR, which is understood to be confident that it will not face any problems with the competition regulators, would have to go through Brussels due to the scale of its European interests.


 

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact