The European Commission has suggested that EU rules of origin, establishing from which country an imported product is legally produced or manufactured, be simplified to boost trade.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


In a green paper, Brussels maintains these regulations are too complex.


This is specially the case with food, where a manufactured product may contain ingredients from many countries and be packaged and prepared in different states.


The paper said the Commission favoured a “value added test”, where a manufactured product would be considered from the country of processing “if the value added…amounts at least to a certain threshold” set as a percentage of net production costs.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact