Parents who are still working when their children leave home experience a sharp rise in disposable income. The initial reaction for many, on becoming ‘empty nesters’, is to maintain the same food budget as before, but split among fewer people. This naturally leads to an increase in the quality of food purchased. However, once consumers have started trading up in quality they find it easier to increase their spend further.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
Source: Datamonitor, “Empty Nesters”
