Farmer's Choice Food Brands has announced the launch of a organic range of fruit snacks in the US.
Go Organically Fruit Snacks are USDA-certified organic snacks made with real fruit puree and fruit juices. They will be available in three variants: Fruit Medley, Mixed Berry, and Tropical.
They are GMO free, gluten free, preservative free and made with natural flavours and colours from natural sources.
"While a growing number of organic and natural products are hitting the market, frankly, many of them have lost focus on what consumers want most…taste. We set out to make an organic product with real fruit purees and fruit juices that tastes great," said Josh Shapiro, vice president of marketing for Farmer's Choice.
"The brand represents our dedication to creating high quality, affordable and smart snack choices the whole family will enjoy, with an aim to broaden the set of consumers who will buy organic."
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Go Organically Fruit Snacks are initially being offered in eight-count boxes with suggested retail pricing of US$3.99.
