Finnish food group Chips has announced that it has bought natural snack maker Parrots for an undisclosed sum in a move aimed at boosting Chips’ product range and market share in the Nordic region.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
Chips, which is the Nordic and Baltic region’s largest crisp and snack maker with sales of €269m (US$318m) last year, said Parrots generated 2002 turnover of €13m.
“Parrots is the market leader in Sweden and Finland in the field of natural products based on nuts and dried fruits. The range…is closely related to the traditional crisp and snack products, and thus fits naturally into the Chips group’s business,” Chips was quoted by Reuters as saying.
