Eating chocolate during pregnancy could result in happier, livelier babies, according to new research.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


Scientists in Finland questioned 300 women before and after they gave birth, and found that those who ate chocolate daily while pregnant were more likely to say they had happy babies, reported BBC News Online.


According to a report in the New Scientist, the researchers think the mood-altering chemicals present in chocolate may be responsible for the findings. The chemicals in chocolate could be passed on from mother to baby in the womb.


However, UK-based chocolate maker Cadbury voiced scepticism about the findings.


“The chemical in chocolate that is said to boost people’s mood is phenylethylamine,” a spokesman told BBC News Online.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

“However, it is found in much smaller quantities in chocolate compared to other foods like tomatoes and fruit.


“We think the mood altering effects of chocolate are more to do with psychology rather than chemicals. When chocolate melts in the mouth, it has a soothing, pleasurable quality and people feel happy about it,” the spokesman said.


Nigel Denby from the British Dietetic Association warned against high consumption of chocolate by pregnant women.


“While chocolate can stimulate the release of serotonin, the happy hormone, it is unlikely that this will cross the placenta and affect the baby,” he told BBC News Online.


“Women should only increase their weight in line with normal recommendations when they are pregnant. Chocolate is very high in calories and eating too much could lead to unsatisfactory weight gain,” he added.

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact