HKScan, the Finnish meat group, intends to strengthen its group-level branded portfolio in order to drive top-line growth and lower its costs.
The company said today (22 April) it will extend its Flodins brand – which has been present in Sweden since 1969 – across all group markets, including Finland, Denmark and the Baltics.
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The introduction of a group-level brand will maximise synergies and scale in sales, marketing and product development, increasing speed-to-market and consumer engagement, HKScan said.
HKScan added products offered under the Flodins brand will “complement the group’s current branded offering”. The move will be rolled out in the back half of this year.
“Flodins will offer trendy, flavoursome, high-quality products that are easy to use and prepare. The Flodins product range will consist of products specifically developed and tailored for the brand,” chief marketing officer Anne Mere said. “The product types can vary from cooked and chilled products to innovative frozen alternatives, snacks and other complementary products.”
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