US branded food giant Kraft Foods, a subsidiary of tobacco giant Philip Morris, is eyeing up Finnish firms in its bid to get a large share of the local food market.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


Dinyar Devitre, CFO of the Finnish arm of Kraft, told the business daily Kauppalehti earlier today [Thursday]: “We are actively looking for acquisition targets in Finland. It is the quickest way to come to markets.


“We are looking for firms which will complement our product range.”
 
Currently, Kraft has a strong presence in the Nordic region having acquired Estrella snack foods, Gevalia coffee and Marabou chocolate, but it has yet to focus directly on the Finnish market.

Just Food Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Food Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving food industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now