Finnish grocer Prisma signed a deal yesterday [Monday] to acquire AS Hypermarket, manager of the Primo hypermarket, the most popular supermarket in Tallinn.

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The deal, which was conducted through Prisma’s parent AS Hansafood, still requires approval from the Competition Department. From August this year, Primo will be turned into a subunit of the Prisma chain.


Prisma, which controls two hypermarkets in Tallinn, had a 8.1% market share last year, compared with the 4.1% share of Primo, according to a Profindex study.

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