France-based produce group Florette has launched a range of salad products in Spain that offers consumers a complete meal.
The Menu Completo products contain ingredients including salad leaves and chicken. Florette has developed two lines – an Italian-style product that also contains pasta and an Oriental kit that comes with couscous and raisins. The 315-320g packs have a suggested price of EUR4.
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Florette said demand for packaged salad continued to increase in Spain as consumers looked for healthy and convenient products.
The company said there was increasing interest in "complete" lines like Menu Completo. The segment was growing at 70% in Spain, it said, citing data from Qlik View. In France and Ireland, the segment was up 20%.
