Flowers Foods, the US baker, downgraded its sales and earnings forecasts for the full year as declining volumes weighed on the top line.

Delivering its third-quarter update today (12 November), the company said it now expects full-year sales to total US$3.75-3.77bn, compared to previous guidance of $3.88-3.94bn. Flowers also lowered its EPS forecast range to $0.86-0.90, down from $0.92-0.98.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

During the third quarter, Flowers saw revenue decline 3.3% to $849.4m. The drop was due to a 4.4% decrease in sales volumes, which was partially offset by pricing.

Efficiency initiatives and a stringent cost focus enabled Flowers to book higher earnings in the period. The company revealed EBIT increased to $69.4m, or 8.2% of sales, compared to $60.3m, or 6.9% of sales, in the comparable period of last year. Net income increased to $44.4m, up 15.6%.

President and CEO Allen Shiver said: “Manufacturing efficiencies improved both sequentially and year-over-year. We are seeing improvement at our Lepage operations and I am confident in the team’s ability to further enhance profitability there.”

On the group’s lowered guidance, Shiver added: “We are working to right-size the business to better align with the near-term market realities, without sacrificing our longer-term prospects for growth, and our revised guidance incorporates the effects of the market issues we have discussed. Our team is focused on making sure our cost-structure is aligned with our sales volumes as they stand today. We believe our strategy is sound and we remain committed to those factors that will ultimately determine our long-term success – growing our market share by better serving our core and expanding our geographic reach.”

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Flowers shares were down 2% at 09:43 ET, dropping to $18.87.

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact