New Zealand dairy giant Fonterra has tied up a distribution deal in the United Arab Emirates with foodservice specialist Horeca Trade.
Horeca, a subsidiary of UK foodservice business Bidfood, has signed an exclusive deal with Fonterra that will see it distribute the company’s dairy products to foodservice channels.
Fonterra, which confirmed the deal to just-food, will service the deal through its own foodservice brand Anchor Food Professionals.
Products under its umbrella include Anchor Extra Whip Whipping Cream, Anchor Unsalted Bulk Butter and Anchor Soft Style Cream Cheese.
Wael Al Jamil, chief commercial officer, Bidfood Middle East, told local media outlets: “We are delighted to be appointed as an authorised distributor of Fonterra, which is known for its high-quality dairy products.”
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“We take pride in collaborating with big names in the F&B industry, who demonstrate commitment to high standards for our clients, and complement our strategy to offer wider choices of quality products to growing F&B consumer base in the UAE.”
Malek Inja, regional foodservice director at Fonterra, said: “The UAE has huge growth potential for our company and its partnership with Horeca Trade will help expand its reach and customer base across the UAE.
“We look forward to capitalising on Horeca Trade’s extensive sales and distribution network to broaden our customer base across the UAE.”
