Foster Farms has announced its entry into the "premium lunchmeat category" in the US with the launch of a natural, lower-sodium sliced turkey product.

The poultry processor has launched two lines: a Slow Oven Roasted Turkey Breast and a Honey Roasted & Smoked Turkey Breast.

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The turkey is free of nitrates and nitrites and 98% fat free. The new line contains no chemicals, preservatives, artificial ingredients or colours.

"We wanted to create a new line of premium lunchmeats that boasted nutritional benefits without sacrificing great taste or quality," said TJ Johnson, director of marketing for Foster Farms turkey. "More consumers are looking for natural food options without preservatives, nitrates or nitrites, and we take pride in meeting that demand with our new premium line of Foster Farms All Natural Sliced Turkey lunchmeat."

The product comes in an eight-ounce, re-sealable package and retails for US$5.99.

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