French retail giant Auchan is to launch a banner in its domestic market dedicated to the sale of fresh produce.
A spokesperson for Auchan confirmed the plans to just-food today (9 January). The stores are expected to open under the Multifrais banner, with the first to open in Paris, according to Le Monde.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
The spokesperson, however, declined to give specifics, adding it was is “far too early to give further details”.
The stores are expected to stock traditional fresh produce such as meat, fish, fruits and vegetables. A date for the launch has not been given but press reports suggest it is “imminent”.
