French retail giant Carrefour has launched a price-cutting promotion in an effort to drive sales volumes gains in its home market.
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The company has reduced the price of 300 top-selling products by up to 20% at its hypermarket outlets, a spokesperson for the group told just-food.
National brands and Carrefour-branded goods are included in the promotion, which will run to the end of the year, the company added.
The promotion will be introduced in phases: 100 price cuts have already been implemented and each week 40 new product prices will be slashed. The company aims to have cut the price of 200 products by 22 September. Also included in the promotion are 55 recently introduced own-brand foods and 45 non-food products.
In recent years, Carrefour’s French sales have been largely flat; last month the company posted a 1.7% increase in like-for-like sales.
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By GlobalDataThis price promise is the latest in a string of moves designed to grow sales in Carrefour’s home market.
