French retailer Casino will change the name of its Geant hypermarket stores to Geant Casino this month, in order to facilitate growth and enhance the brand’s profile.
French retailer Casino will change the name of its Geant hypermarket stores to Geant Casino this month, in order to facilitate growth and enhance the brand’s profile.
“The change of the banner is a new step in improving the performance of our hypermarket branch,” Jacques-Edouard Charret said in a statement on today (2 November).
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