French retailer Groupe Casino has confirmed that it plans to re-brand its Petit Casino convenience business.

Petit Casino outlets smaller than 350 square metres will be called Casino Shop, while those with a larger selling space will be named Casino Shopping.

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The first test stores will be opened this month and, if successful the initiative will be rolled out to Casino’s 1,980 Petit Casino outlets, a spokesperson for the group confirmed today (11 April).

The spokesperson said that the name would help differentiate it from rivals in the convenience market. “The name Shop or Shopping focuses on our relationship with our customers, taking a different approach to the convenience message,” the spokesperson said.

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