French butter and spreads maker St Hubert has become the first firm to sign a voluntary government agreement to improve the nutritional profile of its products.
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The pledge is the first of its kind from a food manufacturer and falls under the framework of the country’s long-term national diet and nutrition policy, the PNNS.
Saturated fat across two-thirds of St Hubert’s output will be reduced by 3-5% as part of drive to reduce fat by a total of 5-10%.
With sales of more than EUR150m (US$218m) a year, St Hubert, owned by UK group Dairy Crest, has a 34.5% share of butter and spreads sales in France.
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