Groupe Danone hopes to triple sales of its four “blockbuster” dairy products in the next five years in order to attain a place among the world’s leading food brands, such as Coca-Cola, Nescafé or Mars.
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The French group is eyeing growth from its Petit Suisse, Actimel, Activia and Taillefine brands.
“In order to achieve this, we are going to have to develop in markets where we not yet present,” explained Bernard Hours, the head of Danone’s Dairy Products division.
The group aims to increase sales to EUR 11bn (US$14.79bn) by 2011 and even to EUR13bn when possible acquisitions are included.
Danone’s growth forecast also takes into account the 3.2bn consumers living in the world’s poorest countries now that problems associated with lactose intolerance can be resolved. Greater longevity in developed nations allied to healthy eating is also expected to drive sales.
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By GlobalDataAs for the French food giant’s range of health-enhancing “specialty” yogurts, sales of the anti-cholesterol, Danacol, have doubled in the space of a year to EUR100m while the recently-launched Essensis, which claims to “nourish skin from the inside,” has exceeded expectations with sales representing 2% of the dairy division’s French turnover.
Danone’s dairy division accounts for roughly 56% of the group’s global sales and 58% of profits.
