Nearly all of the 240 Comptoirs des Marchandises (CDM) discount supermarkets run in France by ITM Enterprises (Intermarché) have been re-branded as Netto stores, reports Lebensmittelzeitung. In so doing, they assume the successful discount concept of the German ITM subsidiary Spar. Within the next four years, the network of stores is to be expanded to 600 locations.
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Some 220 discount supermarkets are already trading under the fascia Netto les Mousquetaires, with the remaining 20 due for a makeover soon. Most of the current stores are in the vicinity of larger Intermarché supermarkets and are operated by the same owners. The proposed new store openings are expected, however, to be operated as standalone units.
Netto France will be determining its own range of products, and selling a smaller selection than its German counterpart, whose stores sell an average of 2500 product lines. In France the stores will house an offering closer to hard discount norms, which means ITM following a different strategy to that implemented by the Carrefour subsidiary Ed. Two years ago the latter group expanded its range to include branded goods from large manufacturers such as Coca-Cola and Nestlé.
Future plans for ITM include expansion to Spain, Italy and Poland within the next year or so.
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