French sliced ham and charcuterie group Madrange today (24 January) refused to be drawn on renewed rumours that the firm may be up for sale.
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“We’ve heard the same stories, but the management has no comment to make on them,” an official told just-food from Limoges.
In December, Madrange appointed former CECAB executive Gerard Micheleau president, amid growing concerns over retail market share. If Madrange were put up for sale, CECAB, a huge, vertically-integrated Breton co-operative, would be well-placed in any bidding.
However, it has also been suggested that US group Smithfield Foods would like to follow its purchase of Aoste by adding the Madrange range to its portfolio. For the time being, however, there is not even any comment as to whether Micheleau’s position is a full- or a part-time one.
Madrange comprises four factories in France and one in Switzerland. Its core business is high volume pre-packed sliced meats and pates, marketed alongside air-dried sausages. In recent years, its branded presence has lost focus, due to growing volumes of private-label work.
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