The French milk producers, the FNPL, has announced the launch of a logo to encourage consumers to buy milk “produced, collected and processed in France.”
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The logo, “French milk producers” will appear on the packaging of lowest-priced milk from September 21 before being extended to retailers’ own brands and to dairy products such as emmental.
France’s leading milk marketing grouping, Orlait, whose principal shareholder is Sodiaal, has been quick to give its backing to the FNPL initiative and has also created an “I love milk from here” label.
