France’s Agriculture Minister, Bruno Le Maire, has promised “several millions of euros” of aid to the country’s ailing fruit and vegetable sector.  

The announcement, which was made during a visit yesterday to a fruit co-operative in the Pyrénées-Orientales département in the south of France, has placated angry farmers who have waged a campaign against cheap foreign imports in recent weeks. 

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

“It represents a considerable financial effort (on the part of the state) at a time of budgetary restraint,” Le Maire said.    

The details of the emergency aid will be presented on 7 September when Le Maire announces a strategic plan for the sector that will make provision for structural changes on issues from commercial relations to economic competitiveness.

“We are heartened by Mr Le Maire’s comments and are looking forward to the measures to be announced on 7 September,” said a senior official of the main farmers’ union, the FNSEA.

Unions have claimed that retailers “blackmail” produce producers into selling at below cost-price. They also underline the significantly higher labour costs of growers in France compared to counterparts in Spain and Italy and have called for market regulation at EU level.  

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Le Maire and his Spanish counterpart, Rosa Aguilar, are due to meet in Paris next month to draw up joint proposals to better regulate fruit and vegetable markets, ahead of a summit meeting of EU Agriculture Ministers on 19 September.

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact