PepisCo increased the value of its supermarket sales in France by 5.9% in 2005 with a particularly strong performance from its non-drinks brands – evidence that the strategy of diversification which the group adopted several years ago is paying off.
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While sales volume for PepsiCo France’s range of soft drinks (Seven Up, Pepsi Max etc) increased by 3%, in keeping with the market trend, growth reached 11% for crisps and savoury snacks (such as Lay’s, Doritos and 3Ds) – consolidating the group’s position as French market leader in this segment.
In breakfast cereals, where it is present via its Quaker and Cruesli brands, PepsiCo increased its sales volume by 17% even though its market share remains below 5% in a segment dominated by Kellogg and Nestlé.
Returning to the drinks segment, PepsiCo France’s sales volume for its Tropicana fruit juice was up 7% in 2005, making the brand the second best-selling non-alcoholic drink in supermarkets, well behind Coca Cola but ahead of Evian.
For 2006, the group is looking to continue the growth trend in all of its product segments despite an unfavourable economic climate.
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By GlobalData
