PepsiCo is looking to target the youngsters’ snack market through the launch of its Benenuts Twinuts peanut range in France.

Twinuts Maxicrac is a packet line of peanuts coated with a double layer of biscuit. The range is targeted at a young audience, PepsiCo said yesterday at the launch (28 February).

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The range is available in two variants: Bacon & Cheese; and Hot & Spicy. Both are available in a 210g share bag.

PepsiCo has also added to its original Benenuts Cacahuetes range with the launch of a Tomato & Basil flavour. The new variant joins the existing Bacon, and Mediterranean Herbs flavours.

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