Sodiaal-owned French dairy brand Candia has teamed up with Disney and launched Candia Disney – semi-skimmed milk in tetra slim cartons. 
 
The packaging features Disney characters such as Mickey Mouse, Donald Duck and Goofy, while a selection of up to 50 different comic strips are printed on the back of the cartons.
 
Carrying the slogan, “With Candia and Disney drinking milk is a whole new experience”, Candia Disney is designed to promote milk-drinking at any time of the day, for the whole family, outside of breakfast.         
 
Candia Disney, which joins the existing Candia milk range, which includes Grandlait, Viva and Candy Up, will be priced at around EUR0.75 (US$1.10) per litre carton.

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