French grocery retailer Systeme-U has announced it has acquired online grocer Telemarket.

Systeme-U said that the deal, announced on Monday (16 May), fit its strategy of becoming a multi-channel retailer.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

The company also claimed the acquisition will help it to account for 12% of France’s grocery market share by 2015. Telemarket will benefit from being part of the retailer in terms of commercial offer, price and communication, Systeme-U added.

Telemarket recorded recorded EUR49m (US$69.9m) in sales in 2010, and has specialised in online grocery and food home delivery since 1985.

Just Food Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Food Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving food industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now