French sugar firm Tereos has formed a partnership with PureCircle to develop stevia products following the European Commission’s approval of the plant-based sweetener.
The two companies today (15 November) announced a joint venture called Tereos PureCircle Solutions following Friday’s announcement that the European Commission has approved the use of Stevia.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
Stevia is widely-used in the Americas and will be cleared for use in the EU from December onwards.
In addition, Tereos PureCircle announced the launch of a new solution sweetener that combines stevia extracts with sugar to industrial customers for the development of calorie-reduced products.
Michel Laborde, the new director of Tereos PureCircle Solutions, said: “Tereos PureCircle Solutions is able to respond to new consumer trends for calorific reduction through natural products.”
Agribusiness giant Cargill last week announced it has signed a distribution agreement with Azucarera in Spain to address the “strong consumer demand” for the sweetener in the country.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalData
