French food group Danone is reported to be in talks that could result in the sale of its Jacob’s biscuits unit.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more


UK-based United Biscuits and private equity firm Hicks, Muse, Tate & Furst are thought to be among the potential buyers, reported the Financial Times. The business, which operates in Ireland and the UK, is believed to be worth more than £200m (US$374m).


According to one analyst, a sale would be positive for Danone shareholders.


“Jacob’s has little business strength, breadth and depth and operates in a weak market environment where there is little prospect for growth and where private label is dominant,” Andrew Wood, from Sanford C Bernstein, was quoted by the newspaper as saying.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Food Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now