General Mills’ Yoplait yoghurt business plans to launch its Liberté brand in France under a different name – Yopa – next year.
Yoplait acquired Liberté, a brand that originated in Canada, in 2010 and the product is now available in eight markets, including the US and the UK.
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The company is rolling out the yoghurt in France, it said, to provide consumers with a a dessert after dinner.
Yoplait said the yoghurt category was “losing the share of stomach at that time of consumption”. It added: “Producers must come up with a new response for consumers.”
Yopa will be available in a pack of four pots from January, sold in a range of six low-fat and zero-fat lines.
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