French milk products group Yoplait plans to cut 315 jobs at several plants in France and representing 16% of its total workforce in the country.
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It says restructuring is necessary to re-establish the competitiveness of its plants and the cuts will largely affect production staff.
Last year saw Yoplait move into the red and the company underlined that its market share fell from 16% in 1996 to 10.2% at the end of last year.
A year go, Yoplait appointed former Danone senior executive, Lucien Fa as its new managing director.
Yoplait has an annual turnover of around €1bn (US$1.08bn) and is jointly-owned by French cooperative Sodiaal and investment fund PAI Management, which took a 50% shareholding in 2002.
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