Fresh Del Monte Produce has launched its Fresh Market retail concept in Saudi Arabia in a bid to tap into growing demand for healthy food-to-go options in the market.
The product line up includes "ultra-fresh" juices, smoothies and freshly made salads, wraps and muffins, Del Monte said. The concept is being debuted at Abyat Mall, the group added.
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
"The growing appetite for healthier snacks and on-the-go food has opened up a new market catering for the health-conscious," said Mohammed Abbas, vice president of Fresh Del Monte's fresh division. "We want to encourage everyone to make healthy choices, whether that means a high-protein wrap, an ultra-fresh juice or a protein-rich salad."
